Hearts at Home has been doing creative and significant work for moms and their families for 22 years. Books, resources, and conferences have helped thousands of moms over those two decades.
Constantly "upping their game," the team at Hearts at Home published their first professional annual report last year as a more concrete and attractive way to show donors and constituents the results of their work. With this new marketing piece, they knew they wanted professional photography.
Laura Myers, senior director of Creative Services for Hearts at Home, contacted me about their annual report project early last fall. Laura was working with veteran annual report designer Leslie Benson on the project as well. Leslie and I made some headshots and lifestyle photos together last year.
Since Leslie is based in Rockwall, Texas, we met virtually via Skype and email to discuss the kinds of images she needed for the layouts. Once we had the vision for the report "look" dialed in, we set a date in mid-October to meet with some team members and moms in Bloomington, Illinois, for the shoot.
We started the morning at Miller Park, making new portraits and headshots of Hearts' CEO Jill Savage. After that we made a quick trip to nearby Forrest Park to make pictures of the ladies before returning to Miller Park to finish the day.
Leslie sent me the finished report a couple weeks ago. As you can see in the page layouts below, it looks fantastic. The images we made that day have been featured throughout the report as well as in Hearts' other marketing efforts: the website, email newsletters, and conference materials.
Many thanks to the Hearts at Home team and Leslie Benson for another opportunity to work with you all—it's always a pleasure.
As of 2019, Hearts at Home is now Ignite the Family.
Learn more about Leslie Benson Design.