Think the photographs and headshots you put on your web site, LinkedIn profile, Facebook, twitter, newsletter, and other advertising/marketing materials don't make a difference to your prospects and clients?

Consider this:

Katie Young, a State Farm Insurance agent in Springfield, IL, and one of my recent headshot clients, sent me this email today:

I have had several calls and emails this month from people who told us that they picked us because they looked at all the pictures of agents online and thought I looked *fill in the blank* (nicest, trustworthy, etc.). That is because YOU took a great picture! Most agents don’t get that kind of traction until they have been in the business for a few months and had other layers of marketing on top of it…THANK YOU!!!

Everything in your marketing should have the goal of getting people to know, like, and trust you. If prospects don't choose you, they'll choose someone else. And it might simply be that the photographs they use tell a story that they're more likable, nice, or trustworthy.

Interested in chatting about how you could improve your marketing and your business with better imagery? Send me a note and I'd be happy to help you.