A few weeks ago I posted photos from a session at Michelle Schneider's studio. She's an artist in central Illinois who makes wonderful watercolor portraits.
In addition to making some pictures for Michelle, we've spent a lot of time over the last several months talking through her marketing approach. I've consulted and coached her on product offerings, business planning, and customer website experience. She recently took the time to write some kind words about our work together (below).
If you're an artist or small business person who needs help growing your business, please get in touch and let's see if there's something we can do together.
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Last year after having a baby, I was struggling turning my “business brain” back on and getting sales going again after some time off. I was feeling a bit lost, not knowing who to turn to, and definitely wanting to avoid the generic advice of business people who are smart and savvy, but who don’t know me or my business at all and who don’t have much to offer creative entrepreneurs like myself.
Michael came to mind immediately as someone I’ve known for a long time and respected as both a creative entrepreneur and business person.
Working with Michael has been amazingly insightful and well worth the investment. He’s helped me to look at my business and art from my customer's point of view, to narrow down my focus and intensity, to clarify my marketing message, and to build a stronger brand than before.
He’s devoted his time and attention to looking at my website specifically, talking with me over Skype and in person about the specifics of my brand, and has even made the trip over to my studio for our initial consultation and again later to photograph me in my environment.
His photographs have made my website more professional looking and have helped to add clarity to my brand. He listened to all of my requests and gave me a collection of images I can use on my website and social media to help my customer get to know me better.
I’ve loved working with Michael and have gleaned so much good information over the course of these past few months that it’s definitely changed my perspective on my marketing strategy. His one-on-one advice was exactly what I needed to get my business back up and running after some time away. I highly recommend his services!