If you're a business professional, you are making an impression online.
Every press release, every web site "about" page, every tweet, every Facebook status item, every LinkedIn update, every blog post--they all say something about you. Attached to each electronic breadcrumb along that digital path, of course, is the small profile photograph that you've uploaded in each of those accounts.
And those photographs say something about you as well.
At a glance, your profile photos tell a story and have the potential to communicate trust, competence, professionalism, and friendliness. They can tell others that you're the kind of person who they'd like to do business with.
Karl and Sara Schmitt from bParati Consulting in Chatham, Illinois, contacted me recently to make headshots for their new website that conveyed the kind of trust they want to develop with their prospects and clients, so we met last week to do just that.
Karl found my web site by searching online for headshot photographers in the Springfield area. In our email and phone conversations, he had a clear vision for the images: simple, white backgrounds for a clean, professional look. Something along the lines of an Apple aesthetic. I assured him that we could do that and then we set a date to meet at the studio.
Before they arrived for the session, I set up the lights and 9' wide white seamless paper background so we'd be ready to go. If you want the white background to appear "pure" white in the images, it has to be lit separately from the subject. Otherwise the background will show as gray. The paper was lit, then, by a Paul Buff Einstein and an Alien Bee B800. I used an Einstein in a 60" Photek Softlighter II as the main light.
I'd initially planned to have Karl and Sara sit for the portraits (that's what I usually do), but Karl mentioned that they wanted to have some full-length images like the ones I'd made of Sheralyn recently. So I pulled out the posing stool, raised the main light, and put a sheet of white tile board on the floor. The tile board is the secret ingredient to ensure there's a reflection at the subject's feet. Here's the setup: